Facebook Boost, and Why It’s Not Worth It
I’m sure most bloggers (and non-bloggers, I’m not discriminating!) who run their own Facebook pages have seen the “Boost your post!” or “Boost your page!” buttons lurking around.
I’d been thinking about boosting something for a while. I mean, why not? It’s pretty cheap – as low as one dollar a day – and it helps me get my posts out to people they wouldn’t normally reach.
Sounds good in theory, right?
So, is Facebook Boost worth it?
Well, after pondering the thought for a while, I decided to go ahead and boost one of my already more popular posts on ways to be more productive. I figured by blogging my experience of using this ‘boost’ for a week, it would be a good way to let my fellow bloggers know if it’s actually worth doing.
Taking one for the team. Boom.
This past week, I monitored and took note of the number of people my post reached, and how many people ‘engaged’ with it – clicked it, went to my blog, that kind of stuff. I checked it at 10am every morning, and 10pm every night to at least try to keep my data consistent.
Here are my findings:
THURSDAY AFTERNOON – DAY ONE
Alright, here we go!
By 10pm on Thursday night, I had 111 people had seen my post, but only 3 people clicked on it.
Those aren’t exactly the kind of numbers I’m looking for, but it is just the first day.
FRIDAY – DAY TWO
Alright, Friday morning still sucked, but by Friday at 10pm it had gotten a little bit better. It’s really hard to gauge what’s good and what’s not when it’s the first time I’m using this.
From what I’ve heard, I have to give it a day or two to really let it get into a groove.
So far, I’ve spent $2.12, and I feel like I’m barely seeing results or getting people reading my post.
SATURDAY – DAY THREE
Yes, I know, I REALLY need to charge my phone. It’s not my fault, I fell asleep watching Game of Thrones (I’m only on the fourth season, so shhhh – no spoilers!) and I was way too comfy to have to get up and plug my phone in.
I’ve come to the conclusion that mornings really suck with this thing. But, at least this morning is better than Friday, right? Right.
By 10pm I’d only reached 93 people. Not really the numbers I was hoping for.
SUNDAY – DAY FOUR
Not good, but not bad.
I’m not thrilled with the numbers, or how quickly my budget is being used up, but I’m hoping that at least some new eyes are seeing my post.
From the looks of it they are, but they’re not engaging.
MONDAY – DAY FIVE
Well, now that’s more like it!
Finally, by Monday night I was seeing more of the numbers I’d hoped to be seeing the entire time (and my phone was actually charged)!
201 people reached, 7 engagements and 5 website clicks – not bad for a little boost.
Curious as to why Monday night was the best night, though. Maybe people are like me and just find solace in social media after the first day of a long week.
Whatever the reason, I’m happy with these numbers.
TUESDAY – DAY SIX
I spoke too soon.
Back down to low numbers, and no new engagements.
Gah. I’m starting to lose faith in this experiment.
WEDNESDAY – DAY SEVEN
Zero. Zilch. Nada. None.
On the bright side of seeing zero’s – I’m not being charged anything!
It still sucks to see something I am putting money into not really working for me, and this being the last full day of the project – it kind of bummed me out to see such low numbers.. yet again.
THURSDAY MORNING – DAY EIGHT
Well, other than being eight minutes late (only because – surprise, surprise – my phone died overnight because I didn’t plug it in.. whoops!), not exactly the numbers I wanted to see.
Not a happy camper.
Needless to say, I’m not exactly thrilled with the results from this little experiment. I was hoping for higher numbers.
Perhaps there was something I didn’t do correctly: Maybe my budget was too low? Maybe my target audience wasn’t the right one? Maybe I just picked the wrong post?
Despite things I might have done wrong, I’m not really happy with how this turned out. I basically paid $10 for 20 people to click on a link in seven days, when I feel I can get the same numbers (maybe even higher) if I promoted it myself – for free, I might add. Yeah, it’s something I didn’t have to do or worry about, but I think I’d be okay putting in the work if I’m seeing higher numbers.
I might give this Facebook Boost thing another chance one of these days, maybe when I have a post I’m really wanting to advertise, but for right now.. I think I’m going to stick to self-promotion until I get more comfortable with the social media boost.
Sorry Facebook, but your boost feature isn’t worth it.