Cassie Owoc

Toronto-based freelance writer and blogger.

dyed-hair-purple

Let’s just cut to the chase since it’s pretty hard to miss the bright purple hair I’ve got going on!And NO — this is not an April Fool’s joke, I really dyed my hair bright purple!  And AHHHHH! Is anyone else freaking out at how AH-MAZING it turned out?! No? Just me? Okay.This wasn’t a spur-of-the-moment thing like people might have thought, it was thoroughly planned out… okay, well maybe not THOROUGHLY since I did do it on a whim, but this was a brewing thought for a…

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in LIFESTYLE

WHAT AM I LISTENING TO?

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I have this weird quirk where every couple weeks I binge-listen to an album CONSTANTLY until I can’t stand it anymore. I’ll still listen to my podcasts at times, but when I’m puttering around the house + trying to get some work done, music is my go-to.#whatamilisteningto?Last month it was Justin Timberlake’s Man of the Woods album (cause hellooooooo!), but this month I’m all about this girl: I first heard her on the Suicide Squad soundtrack — she’s the one with the wicked voice who covered “You Don’t Own Me…

in BEAUTY

MY EVENING SKINCARE ROUTINE

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 If you sleep in all your makeup, clap your hands.. *clap clap* Yes, ladies, it’s true. I’ve slept in a face FULL of makeup a bunch a handful of times, and I’m not proud of it. It still happens sometimes — you know, you fall asleep on the couch and then get woken up + told to get up to go to bed (WTF DUDE LET ME SLEEP I’M ALREADY ASLEEP). It’s happened to all of us, I’m sure of it. BUT — and I’m pretty proud of myself for this…

in BEAUTY

FIVE MUST-HAVE LIP COLORS

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Whether you wear makeup or not, lipstick is it’s own ballgame. It can enhance the natural color of your lips, fancies up an outfit, and if you choose the correct color, it can even make your teeth look whiter! I LIVE FOR LIPSTICK. I’m a firm believer that every there are five must-have lip colors every girl should have in their makeup bag, but we’ll get to that in juuuuust a minute.  And don’t get me wrong, I used to be TERRIFIED + lacked SO MUCH SELF-CONFIDENCE, leaving the house with a bold…

in BEAUTY

MY MORNING SKINCARE ROUTINE

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There was a time where my morning skincare routine consisted of slapping makeup on a freshly showered, yet still pillowcase-wrinkled face and running out the door. No moisturizer, no toner, no primer.. just makeup, and whatever facial cleanser was in the shower.  Now that I think about it, this can’t really be considered a “skincare routine,” it’s more of a “how I made myself look somewhat human” kinda thing. Occasionally I’d do the odd face mask or use whatever exfoliating scrub I had sitting around, but it wasn’t a regular thing — and…

in BEAUTY

WHAT IS SENEPLEX COMPLEX?

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Call me a little nerdy or lame, but I LOVE to research! It comes naturally to me; I love to learn new things and be able to really understand something. To me, there’s nothing better than getting lost in a research spiral (she says, pushing her glasses up the bridge of her nose).When I began using SeneGence products, I kept seeing the words “SenePlex complex” on the majority of our products, I was so curious to dive into the nitty gritty and find out what this REALLY is + what it does for our skin — ESPECIALLY when I would…

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